Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Social Media Tips for Trade Show Success
Like so many other spaces in the business world, today’s trade shows are fueled by social media conversations and the buzz they create. Here’s a look at how you can leverage the power of social across three important but very different channels.
● Create a page—not a personal profile—for your trade show.
● Invite and respond to questions and comments on your posts: This will help create conversation and engagement.
● Green up your show. Post digital copies of your show guides, floor map, schedules, session handouts, exhibitor collateral.
● Stuck for post ideas? Contests, discounted event admissions, behind-the-scenes photos and videos, announcements, interviews with exhibitors, list common exhibitor or attendee mistakes.
● Prior to the trade show, share pins a way to drive traffic to your event’s main website.
● Get more creative and specific with your pinboards: Create boards around different topics with compelling titles like “What Not to Do as an Exhibitor.”
● Create a specific pinboard for photos from the event, and include the same hashtag as you’re using on Facebook and Twitter in the pin descriptions.
● Use LinkedIn Groups to create a “Your Event” Alumni Group to keep all former attendees, speakers and exhibitors in the loop.
● Use the survey feature to get closer and gain insights from exhibitors, sponsors and attendees and use this data to tailor your future programming.
● Strike while the iron’s hot – whenever you meet anyone at an event always follow up quickly with a connection request while you are still fresh in their mind.
Companies that believe social media simply is not worth it for their marketing and tradeshow promotions are missing out on a massive opportunity to connect with a wide audience.
Event organizers, get this free checklist, 50 Social Media Ideas for Your Tradeshow.