Blogs

Dec 11, 2017
Reducing landfill waste is a major challenge for any trade show, and very often event organizers and venues face the difficult question of where to even start. In our experience, one of the most impactful strategies to address is directing a greater focus towards donation and reuse within the exhibit hall itself. For some real-world inspiration on this front, the IMEX America exhibition for incentive travel, meetings and events, held annually each October at the Sands Expo Center in Las Vegas, features several innovative approaches towards exhibit hall donation and reuse which have… more
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Dec 06, 2017
There is a perception by some Event Managers that the best booth staffer is always the outgoing sales person who is outspoken and fun. While sales reps can be great staffers, there are other personality types and expertise characteristics that can be just as important to round out your perfect team. Below I outline some key roles for booth staffers candidates you can use to fill those roles at your next trade show. Engager/Crowd Gatherer It does not matter how wonderful your message and service is if you can’t find someone to talk to about it. That is where those people my colleague called… more
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Dec 01, 2017
One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process blindly. During my career, I’ve had the opportunity to manage global brand activations for many clients and I’ve developed practices that provide the best opportunity for success. Here are my top four that you need to know if you’re exhibiting internationally: Understand Terminology and Practices: In the U.S.,… more
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Nov 28, 2017
Have you noticed how certain styles always come back? Retro trends eventually circle around and become a hot commodity once again – from vintage board games to mid-century architecture and even acid-wash jeans (yes, really). And while retro trends may start out in consumer spaces, sooner or later they translate to the business-to-business space as well. What does this mean for event planning? That it’s essential for event organizers to skillfully weave classic elements with modern technology as part of a comprehensive strategy to create unforgettable experiences for target audiences. But… more
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Nov 20, 2017
When planning for your next event, it can seem arduous thinking up all of the possible scenarios and options for getting all of the necessary materials to the actual show. Which option is cheaper? Does cheaper mean less reliable? How will I know everything will be safe? Many have asked these kinds of questions, especially when it comes to the choice of shipping directly to the show or to use an Advance Shipment Warehouse instead. Below are the top five reasons why going the route of Advance Warehouse may save you some sweat as well as cents: Peace of Mind Given all of the logistics it… more
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Nov 16, 2017
Being at the correct trade show is one of the most opportunity-rich environments a company can participate in to secure face-to-face time with potential customers. In addition, trade shows provide the platform to highlight new products, special services and enhanced branding. Your team is also on-point to conduct demonstrations and proclaim the benefits of your company. At a trade show, the number of attendances can range from a few hundred to many thousand. But what if you could provide your message from the trade show to millions of people, all of which are not at the exhibition? In… more
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Nov 14, 2017
As an exhibitor, you carefully select which shows to attend, invest time and money in these events and create the ideal booth. But have you invested time into developing a strategy for these events to maximize your ROI? Achieving a successful show experience depends on having a strong presence at the show, driving customers and prospects to your booth, and converting those leads into sales. Here are four tips to help you achieve your goal: Develop marketing and promotional plans Create a marketing campaign: Clearly state or illustrate your message in all communications and materials… more
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Nov 09, 2017
It wasn’t that long ago when trade shows relied largely on paper processes for registration and promotion, and exhibit booths featured large panels with static copy and graphics. That’s all changed. Trade show planners and exhibitors alike have myriad leading-edge technologies to use for applications ranging from registration, data capture and analytics, lead retrieval and real-time engagement, to traditional marketing and branding. There’s software for registration, check-in, badge printing, e-literature, beacon technology and mobile event apps. There are mobile device charging stations,… more
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Nov 07, 2017
One of the questions I’m often asked as a trade show industry veteran is, “What do you wish you’d known back in your first year of managing trade show exhibits that you know now?” The following is my second in a series of blogs based on the most important lessons I’ve learned as a trade show professional and life-long student of the University of Hard Knocks. No. 2: Give yourself extra time during exhibit set-up. Many of our on-site problems occur because we’re trying to do too much in too little set-up time once we get to the show floor to put together our trade show exhibit (check out “… more
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Nov 02, 2017
Bizzabo recently surveyed over 400 mid- to senior-level event marketers about the future of the industry. The result is Event Marketing 2018: Benchmarks and Trends. With contemporary digital marketing practices, brands have the ability to reach more people with more targeted strategies than ever before. Yet at the same time, nothing can quite compare to a face-to-face conversation. This isn’t a nostalgic longing for simpler days. It’s what the data says. The average Chief Marketing Officer allocates 24 percent of their total annual budget to live events in order to connect with customers,… more
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