From a business’s perspective, trade shows offer an exceptional opportunity to demonstrate their product and connect their brand to potential consumers in a face-to-face interaction. My team and I looked over some trade show statistics and found a lot of vindicating information for businesses who choose to take advantage of these events.
Here are some compelling statistics that stood out to us during our research:
- 99 percent of exhibitors find unique value delivered by B2B trade shows that are not provided by other marketing channels.
- 83 percent of trade show… more