Most business owners don’t have the time to attend trade shows themselves while running and growing their business. But as your company grows, there will be more critical trade shows and great opportunities than you can attend yourself, so you’ll need to appoint some well-trained team members.
How do you make sure your team is equipped to succeed at trade shows (even without you)? Here are a couple of tips to consider.
Take every opportunity to practice
There are multiple ways your trade show team can get… more