There was no greater proof that meeting planners are irreversibly, indisputably and uncontrollably being dragged into the future - whether their boards or bosses buy into it or not - than last week’s Convening Leaders and Virtual Edge Summit collocated conference in San Diego.
Between the major tech company announcements, shifts in presentation architecture and futuristic keynotes, it was obvious that technology in all of its manifestations (social, mobile, virtual, biotech, or cloud) is propelling planners into a future where the traditional competencies (and assumptions… more
Recently, I posted the “10 Things I Wish I Knew Before I Started In Marketing" and was amazed at the response. So, in that same vein, here are 10 indispensible lessons I’ve learned about trade shows that I wish I’d had known before I started exhibiting.
1. You won’t succeed at trade shows if you just show up. A… more
Congrats - you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are six advanced trade show strategies and tactics you can use that will stretch – and grow – your trade… more
December and January spark articles and blog posts filled with predictions for the New Year. While I cannot really know what will happen in the world, I do have some observations about meetings and conferences from my time spent as a keynote and breakout speaker at more than 300 events (59 presentations in 2011).
1. The meetings business will continue to recover from the hits it took in the recession. I am bullish on the state of face-to-face gatherings and believe that neither an ongoing bad economy nor the virtual options that exist to deliver content can replace the need for… more
You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face,and answer, “I don’t know.”
Why not? It might be because you can’t get your sales team to share which leads turned into sales with you. Or because you don’t have a unified database that tracks it automatically. Or because you simply don’t have time to chase it all down.
But it’s not rocket science to figure out your… more
In his best-selling 1959 book, “The Magic of Thinking Big”, author David J. Schwartz, Ph.D., pointed out that there is a common fallacy about the meaning of “creative thinking”.
For some reason, people believe that the areas of science, engineering, art and writing have exclusive ownership of creativity. He assures his readers that while discovering a cure for disease, writing a novel, or developing technology are certainly admirable accomplishments, they are NOT the only areas where a creative mind can help someone excel in their career. … more
Exhibit designers make a big deal about how trade show exhibits are 3-D – they have length, width and height. That 3-D perspective creates much greater visual impact than 2-D marketing mediums.
Yet, exhibits are actually 4-D, the 4th dimension being time. We exist in three spatial dimensions and in one temporal dimension, which combine to be called spacetime.
During a trade show, your static 3-D exhibit can be transformed into an interactive 4-D… more
For most exhibitors, lead generation is their No. 1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers and generate sales revenue.
So, to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among five main areas:
Get more trade show leads by how you select shows
- Go to more trade shows outside your local region
- Go to more trade shows, in your best vertical markets… more