You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face,and answer, “I don’t know.”
Why not? It might be because you can’t get your sales team to share which leads turned into sales with you. Or because you don’t have a unified database that tracks it automatically. Or because you simply don’t have time to chase it all down.
But it’s not rocket science to figure out your… more