Blogs

Jul 31, 2017
How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.   Here are some tips gleaned from some of our Skyline designers you can use to elevate your look… more
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Jul 26, 2017
Having spent a couple of decades building and refining public relations content and targeting platforms for the event space, I’ve identified what successful exhibitors consistently do well.  While there are many reasons to participate at events, two bubble to the top: build relationships and share content. When the right content and communications plan converge for your event, you build stronger relationships from events and deliver superior ROC (Return on Content).   Here are four tips to help your organization win the content game: 1.     Create content… more
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Jul 24, 2017
This is an exciting year for the events industry, with mind-blowing technology making its way into the events sphere and enhancing people’s experiences. What we might have thought of as an event or exhibition ten years ago has completely transformed. We’ve officially embraced the intelligent age, with refrigerators that know what milk we like in our coffee and thermostats that warm our living rooms 15 minutes before we arrive home. At events, attendees expect the same level of preference-based, automated experiences they’re having at home. Gone are the days when delegates register for an… more
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Jul 20, 2017
When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport. If you can take your products to a show in your own van, then this post might not be for you. But if you have a large item to exhibit or if you are exhibiting overseas, you may want to take the following ten tips and pointers into consideration. Always Plan First things first, the more time you have to plan, the better… more
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Jul 17, 2017
According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity. To maximize your event marketing and exhibition ROI, we’ve put together 3 essential tips you should implement when exhibiting at an industry event. 1. Creative CTAs Stimulate Interest Calls-to-action (CTA) are integral to the success of all campaigns. A well-written and strategically placed CTA will convert… more
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Jul 13, 2017
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it. Below are some surefire ways you can use event technology to drive attendee engagement: 1. Perform Interactive Product… more
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Jul 11, 2017
As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach… more
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Jul 05, 2017
Learn how to better engage trade show attendees by reviewing this telling research from CEIR about tactics attendees engage with on the show floor. The 2017 Attendee Floor Engagement Study by CEIR, the Center for Exhibition and Industry Research, shows which engagement strategies are most likely to drive attendees to engage with people and product at the trade show floor. After all, that is a big part of why we exhibit, right? To get the attention of attendees. To get them to visit our booth, talk to us, check out what we offer and hopefully, eventually, if we play our cards… more
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Jun 26, 2017
Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought leader, a credible partner or trusted advisor in your market. Content can make – or break – an event. But developing content that will appeal to your target audience can be time-consuming, stressful and expensive. And what happens if your idea of engaging content misses the mark? Ouch! In today’s “what’s-in-it-for-me” era, attendees want topics or speakers that address their unique… more
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Jun 22, 2017
Coordinating trade shows and exhibitions come with their fair share of challenges and one of them is how to best engage attendees. Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps? Text messaging and mobile apps can be used to communicate information to attendees to increase the success of your event. Text messages that inform attendees about events or remind them to check out an exhibit they expressed an interest in, as well as those that conduct polls, contests and Q&A’s, can all improve attendee satisfaction. Here are… more
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