Digitalization is nothing yet to come. We are all living in the age of digitalization. We are already embedded, but it should not be considered as an end in itself. The question is: What’s in it for the customers or what’s in it for your own organization?
Digitalization: an important step of development in our industry
As one major economic trend, the influence of digitalization could change and/or create business models, of course also within the trade fair industry. That’s why I would like to address some highlights from the German perspective for… more