Blogs

May 16, 2017
During the recent SISO CEO Summit, I presented to delegates some highlights from my white paper: How to structure the events organizer of the future. Essentially, it’s a survival checklist that every event organizer should follow. Why? Because right now, the business of organizing events is being tested. Exhibitors and attendees are asking for more. The digital revolution is encroaching on the event industry and competition is intensifying. Making structural changes – even those that challenge the status quo – within the organization will enable event organizers to thrive in an era of massive… more
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May 12, 2017
Good news for trade show organizers: According to a recent Attendee Acquisition Benchmarks and Trends Study, 66 percent of organizations are expecting increased attendance in 2017. So, while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show? Target Executive-Level Professionals. A study by the Center for Exhibition Industry Research (CEIR) indicated that the majority of first-time attendees at trade shows are executive-level professionals who have the authority to make… more
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May 09, 2017
You know that your booth staffers are one of your most valuable, if not the most valuable asset when exhibiting at a trade show or hosting a business event. However, you may feel like you have little to no control over how they perform at the show. Yet, by selecting the right staffers, offering appropriate incentives, recognition and training, you can be sure they will rise to the challenge and become excellent brand ambassadors for your company. Make Staffers Accountable For example, if you have no accountability for the leads or connections that they make at the trade show, they… more
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May 04, 2017
“Video Killed the Radio Star,” by The Buggles rang through my ears as I sat and pondered the future of this dynamic industry we work in – the Events Industry. All of us who are truly ingrained in it bring our own unique perspectives to this enigmatic topic. But most, I think, will agree with me when I say that our great industry will not “go gentle into that good night.” No matter what tests potential challengers – be it second screen distractions or virtual reality – pose, face-to-face interactions will always have more value than what any digital means can provide. Let’s focus on just one… more
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May 02, 2017
Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing. Do you know how your event’s AOV coding is generated? Do you know, for sure, which registrants actually attended your last show? Most large trade shows adhere to the Advance/Onsite/Verified (AOV) framework when it comes to verifying that a registrant actually… more
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Apr 25, 2017
Some of the most innovative and influential ideas for brand experiences come when people with diverse perspectives come together. We believe in “intersectional design thinking” – the power of bringing together diverse viewpoints to solve a challenge or think creatively about an opportunity. But the act of bringing people together doesn’t always result in breakthrough thinking. The difference between a great brainstorm and a KILLER brainstorm is not leaving it to chance. As a facilitator, there are five important pieces to the brainstorm puzzle you can use to guide the… more
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Apr 21, 2017
So, how do we do this? Before you can personalize anything, you need to know who you are talking to.  As usual, the champion (and yet at times the thorn in any marketer’s side) is DATA. You need to know and collect as much information from your exhibitors, sponsors, and attendees as possible. I know that this is no easy feat if one is new to digital marketing but start by taking baby steps. Take a look at your current databases and lists. What information do you already have that can help you know your email recipients on a more personal level? I bet you know their first name! This then… more
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Apr 21, 2017
Recently, I was reading a blog for sales professionals: 4 Trends Dominating Customer Engagement That Sales Teams Need to Know About. It highlighted the fact that customers are more informed than ever about the product or service you (the sales professional) are attempting to sell them. The information age has increased the transparency of the consumer -sales person dynamic. This transparency also, logically, applies to your competitor’s product/service(s).  The standard practice today is to Google everything before getting on the phone with you or your company. You… more
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Apr 15, 2017
Sept. 11, 2001. That is the day that set the stage for the new psyche of America for the 21st Century. Vulnerability and fear are now played upon by politicians and the average American now realizes how fast things can change. I happened to be attending a workshop in Midtown Manhattan on 9/11 and I saw first-hand how fast the atmosphere of a fast-paced, cosmopolitan hub can change. In a matter of hours, the demeanor of the populace of the entire city went from business as usual to that of a silence procession heading home knowing that the future is uncertain and will never be the same. At… more
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Apr 14, 2017
Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve – and so is attendance! So how do organizers balance this list of competing priorities while still increasing event revenue? One solution is to find additional revenue where no one is looking. For instance, by adding a few creative sponsorships, you can generate extra revenue without compromising the attendee experience. These kinds of sponsorships can fund other aspects of your meeting which you would not be able to afford… more
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