Feb 16, 2017

Continuing the digital education, virtual reality officially arrived at the event industry at Convening Leaders. At the already bustling TechCentral, crowds eagerly awaited their turn to wear virtual reality headsets.

A picture may say a thousand words, but the looks on participants’ faces after a virtual reality demo told a thousand experiences. When applied to brand experiences, virtual reality will allow planners to take simulated tours of a site or explore how various design approaches look in a specific space. Marketers can employ the technology to show how their product or… more

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Feb 10, 2017

Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017?

At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s "new" and the cycle continues.

On the topic of data, this year’s (and the last few years’) trend was big data and how it would revolutionize your business. Did it? Has it? If you know how to interpret what you’… more

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Feb 10, 2017

In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success. Yet, even very successful teams often and inevitably go through repetitive cycles of procrastination. Is there a way to ensure that productivity stays at a sustained high level through the sales… more

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Feb 03, 2017

The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees.

This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched”… more

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Feb 02, 2017

I knew going to Cuba this past year would be a culture shock. I was anticipating getting lost in salsa music and diving into the daily life of a local — a detour from my ordinary routine.

But actually being in Cuba helped me realize the importance of face-to-face experiences. The language barrier (I don’t speak fluent Spanish, and most Cubans I met — including my host family — do not speak English well) created a real communication challenge.

I quickly came to realize that there is a universal understanding between human interactions and the messages… more

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Jan 25, 2017

“The minute you think you've got it made, disaster is just around the corner.” – Joe Paterno

It has been almost a year since I passed on the management responsibilities of the International Production & Processing Expo (IPPE) to my successor. It was 7 a.m., and the 2016 show was due to open at 10 a.m. I was in the show office when I hear the plaintive cry from my successor to follow him. As we entered the exhibit hall, we see a huge waterfall coming from the ceiling. A tube in the facility’s HVAC had frozen the night before and cracked, with the… more

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Jan 20, 2017

With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to “get the word out”. Conference and event speakers are a largely untapped resource.

Many keynote speakers and breakout session facilitators have extensive and active networks both on and off-line. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees.

Here are 6 ways to engage speakers and facilitators in pre-event marketing. No matter what strategies… more

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Jan 17, 2017

Health Care trade shows in the U.S. are currently in a period of re-adjustment. In a (recent industry study), research indicated that in the latter half of 2015, shows that are on an annual schedule (excluding outliers) took 0.6% less square footage of exhibit space than in the first half of 2015, had 1.9% fewer exhibitors, and attendance was down by 1.2%. The city of Chicago hosts two of the nation’s largest shows, Atlanta hosts two large shows and Las Vegas hosts one huge show and several smaller ones. Other top medical shows take place in Orlando and various cities in California. If you… more

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Jan 13, 2017

What makes a modern marketing event memorable? 

Is it when a brand trots out the same ole' tactics to deliver the same ole' message to the same ole' people? Or is it when a brand breaks from the norm to boldly leverage forward-thinking tactics into engagements and strategies that captivate an audience in new and exciting ways?

I think you know the answer to that question. 

Today's consumers see thousands upon thousands of marketing messages every… more

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Jan 10, 2017

Thanks to #TBT, we don’t have to go far for a glimpse at the days gone by. If you’re old enough to remember the 1980s and 1990s you’ll remember fads like: Members Only jackets, acid-washed jeans, leg warmers, neon everything and especially big – big hair, big shoulder pads and big boom boxes.

Looking back now, we laugh about all these horrible fashion don’ts. But we often forget that just as many fads during these two decades were technology related. Thankfully, the 1980s and 1990s gave us major technologies like the personal computer, CDs, mobile phones and game consoles that we… more

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