Blogs
Aug 03, 2022
In the past two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on the planet’s future and more aware of how they manage their time due to working from home, among other things. As a result, consumers are reprioritizing what they buy, where they go and what they do.
This reprioritization has affected how consumers view brands. Why? At the core of it all is community. Enforced separation and digital isolation made people realize how important it is to stay connected to each other and their… more
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Jul 27, 2022
The following adage holds true: Everything old becomes new again—now including silent films.
According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions.
For marketers who create video content that only makes sense with the sound on, this presents a problem and a need for change. One way to… more
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Jul 20, 2022
Today we’re talking about upcycled art, and why you should include it in your next event.
Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing.
Here are five reasons why upcycled art adds value to your event.
1. Create buzz: Upcycled art is unique and photogenic marketing… more
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Jul 13, 2022
If you’re like me, you are probably tired of and confused by reading and listening to different opinions about the metaverse these days.
From Facebook changing their name to Meta to Disney’s CEO saying that Disney+ will be their own metaverse as well as Microsoft paying 70 billion dollars for Activision as part of their metaverse strategy, the list of big tech and media companies investing billions of dollars in the "metaverse category" continues to grow exponentially.
So what is the metaverse? Today, it is a series of different concepts but still hard to explain. Broadly speaking, the… more
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Jul 06, 2022
It’s hard to take high-level event marketing strategies and turn them into real actions. So, let’s break things down! We’re going to take a deep dive into exactly how you should be marketing your virtual events. But rather than talk from 10,000 feet, we’re keeping our feet on the ground with 10 tactics you can actually use and actionable ways to incorporate them into your strategy.
1. Optimize your event website.
Optimize is the buzzword of the week. It means to take something and improve it to its maximum efficiency. To optimize a website, first figure out what you want the event website… more
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Jun 29, 2022
Over the past two years, event experience leaders showed agility in the face of constant change as they pivoted to virtual and hybrid formats, offering experiences that engaged attendees while safeguarding against the spread of COVID-19.
Today, as restrictions loosen and people begin to feel more comfortable meeting, the demand for in-person events has returned. In-person and hybrid events held on Bizzabo’s Event Experience OS increased 255% between Q4 2021 and Q2 2022, while the volume of virtual events remained steady, according to analysis of aggregated data. These events will occur in a… more
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Jun 22, 2022
Trade shows are back. Kind of.
While the pandemic put the kybosh on trade shows for the better part of two years, conference and event organizers, as well as meeting planners and associations, ushered in 2022 with a sense of optimism. After all, trade shows couldn’t be put on hold indefinitely. There were sales pipelines to fill, products to announce and customer relationships to maintain. The belief among many was that trade shows could be scheduled, organized and executed just like the good old days of 2019.
And trade shows are forging ahead to pre-pandemic times. Kind of.
The… more
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Jun 15, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and budget cuts. The question for event marketing and operations leads is how to recover and grow revenue and attendee numbers with less. District Marketing and Bear Analytics recently hosted a webinar to discuss strategy and tactics for attendee acquisition gains. Here are some of our key tips and takeaways.
Read the Tea Leaves
Assessing the needs of the marketplace right now is both challenging and exciting. For the most part, the tenor and… more
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Jun 08, 2022
You’ll find tons of metrics and insights reported across all the virtual event marketing platforms you use. They can help paint an overall picture of your virtual event’s success, but some are much more telling than others when it comes to event evaluation.
Navigating this deluge of data at every stage of your virtual event marketing campaign can be challenging. In this blog, we’ll explain how to measure the success of a virtual event using just a few powerful key performance indicators.
What are the best virtual event KPIs for each stage of your event marketing campaign?
Early-bird period… more
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Jun 01, 2022
The event tech marketplace is a unique animal, reflecting the industry it serves. There are a handful of event technology providers that offer a broad swath of functionality. They’ve built integrated enterprise systems offering services like registration, housing, speaker management, exhibitor services, floorplan management, virtual events, mobile apps and more, all within one system, database and brand. Of course, there are many more vendors that offer a more singular functional set that, in some cases, are considered “best-in-class” offerings. These products often provide a deeper set of… more
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact