Submitted by f@nt@il on Wed, 04/10/2013 - 05:55
The International Carwash Association (ICA) is an industry-driven membership association that's primary mission is to serve the needs of the car wash and detailing industry's professionals and to represent their interests. ICA's trade show (The Car Wash Show) attracts 6,000 car washing professionals representing thousands of locations around the world.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.