I hear it all the time: “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. They want to improve app adoption, engage attendees with content and on social media, and increase visibility for their sponsors and exhibitors.
In its 26thyear, UBM Tech’s Game Developers Conference just keeps getting bigger and better than ever, with a record-breaking 28,000 attendees checking out the packed showfloor March 19-23 at San Francisco’s Moscone Center.
Loyalty. It’s coveted in many industries and events are no exception. Loyal attendees are one of a trade show’s most important assets. Show organizers can use their enthusiasm to improve their events in numerous ways, increasing overall attendance among them.
Clarion Events has acquired PennWell, a 108-year-old privately-held events and business-to-business media and marketing services company based in Tulsa, Okla.
Clarion is owned by funds managed by Blackstone, a private equity firm with more than $400 billion in assets under management.
According to news just released by Forbes, private equity firm Blackstone reportedly is near an estimated $300 million deal to acquire PennWell.
The deal will be made through Clarion Events, a large global trade show company with a fast-growing U.S. portfolio, which Blackstone bought last year.
Reed Exhibitions unveiled seven event launches in 2018 across five cities, including Manhattan, Brooklyn, Philadelphia, Orlando and Santa Monica.
The events are a combination of B2B and B2C. Some are in collaboration with leading media brands, some are geo-clones of RX global brands and others are value chain extensions of existing RX events.
The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors has appointed global entertainment and convention venue management company, SMG, to oversee operations at Reno-Sparks’ major convention and entertainment facilities.
There is a lot of noise and competition out there, which means it’s getting more and more challenging for brands to really stand out and catch the attention that they need.
Lance Fensterman has been promoted to president of Global ReedPOP, the rapidly growing pop culture division of Reed Exhibitions that he helped to conceive and launch.
Thanks to Lance’s vision and leadership, ReedPOP has become the leading producer of pop culture events in the world, and is the fastest-growing portfolio within Reed Exhibitions, according to company officials.
For the first time in Freeman’s 90-year history, a non-family member was named its fourth CEO – Bob Priest-Heck.
“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media.