The Cattle Industry Convention is the oldest and largest convention for the cattle business. The 2015 convention will be the 117th annual convention. The convention and trade show create a unique, fun environment for cattle industry members to come together to network, create policy for the industry and to have some fun!
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.