The CHA Conference & Trade Show (Mega Show) is the largest trade show in North America dedicated to the international creative arts industry. The show brings together retailers, suppliers, publishers, educators and designers of creative products for five days of education, trade and community.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.