CONEXPO-CON/AGG is the world's industry gathering place every three years for the construction industries, held in Las Vegas USA, showcasing the latest equipment, technologies, products and services. The show is industry-run and supported with numerous co-located meetings and events, and includes comprehensive industry education, training and professional certification programs. Show floor features international exhibit pavilions and product concentration areas. 2011 was second largest for exhibit space and international registrations a record 24 percent of total.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.