Landscape Ontario's Congress is known as Canada's largest horticultural, lawn and garden trade show and conference. The show's focus is mainly on the construction and equipment side of the business, but all aspects of horticulture are covered by the trade show exhibitors and in the conference topics that are addressed by well-known speakers.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.