Cultivate is the annual gathering of the horticulture industry. Cultivate offers a premier educational and networking experience, and a trade show with exhibits including technology, new products and services, and new plant varieties. Thousands of horticulture from more than 20 countries attend each year, including breeders, greenhouse and nursery growers, garden retailers, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.