Submitted by f@nt@il on Wed, 05/02/2012 - 06:24
The Dealernews International Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers for one weekend in February in Indianapolis for an estimated $145 million shopping experience.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.