Submitted by f@nt@il on Thu, 03/17/2011 - 16:38
The Diving Equipment & Marketing Association is a non-profit membership-based association created to help businesses in the Scuba Diving and Action Water Sports industries. DEMA is widely known for DEMA Show, the annual trade show it produces, however DEMA is involved in MANY other activities focused at helping the industry.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.