Produced by the Diving Equipment & Marketing Association (DEMA) and managed by National Trade Productions (NTP), DEMA Show is the only international trade-only event for the diving, action water sports and travel industries. The event attracts thousands of dive and travel industry professionals from around the world and hundreds of exhibitors from leading dive equipment manufacturers, travel destinations, water sports apparel, and services offering tremendous show-exclusive discounts. In addition to providing an arena in which to conduct business and network, DEMA Show offers participants the most extensive education curriculum in the industry including DEMA Sponsored Seminars, Exhibitor Sponsored Seminars, Scuba Demonstration Pool, New Product Showcase, Technical Diving Resource Center,
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.