Don't Let Your Event Brand Itself!

Cost: None! Courtesy of ]]>Signature Boston/MCCA ]]> and ]]>Onstream Media]]>

When:  Thursday,April 14, 2016 1:00-2:00 PM Eastern Time

Moderator: Kevin Miller, President, ]]>Frost Miller Group]]>

Guest Panelists:  Elizabeth Johnson, Director of Content Marketing, ]]>Frost Miller Group]]>, Alison Parsells Moser, Director of Marketing ]]>American Gastroenterological Association]]> and Martha H. Sauchuk, Director of Marketing, ]]>American Association for the Study of Liver Disease]]>.

Description

Successful branding differentiates a company from the competition, builds customer loyalty, and generates revenue. Meeting and event professionals are also recognizing the importance of branding as a tool to achieve these goals.

This webinar will focus on the benefits of developing a strong event brand as well as strategies and tips on how you can re-ignite your own event’s brand for improved performance and results! Association marketing executives will present case study examples of event branding strategies.

Takeaways:

  • Learn what an event brand is and how it must support the overall mission and vision of the show organizer
  • Understand the financial and mission-driven benefits of branding an event
  • Get the tools needed to properly brand their own event – whether that is maintaining, evolving, or replacing their current brand

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