Cost: None! Courtesy of Signature Boston/MCCA and Onstream Media

When:  Thursday,April 14, 2016 1:00-2:00 PM Eastern Time

Moderator: Kevin Miller, President, Frost Miller Group

Guest Panelists:  Elizabeth Johnson, Director of Content Marketing, Frost Miller Group, Alison Parsells Moser, Director of Marketing American Gastroenterological Association and Martha H. Sauchuk, Director of Marketing, American Association for the Study of Liver Disease.

Description

Successful branding differentiates a company from the competition, builds customer loyalty, and generates revenue. Meeting and event professionals are also recognizing the importance of branding as a tool to achieve these goals.

This webinar will focus on the benefits of developing a strong event brand as well as strategies and tips on how you can re-ignite your own event’s brand for improved performance and results! Association marketing executives will present case study examples of event branding strategies.

Takeaways:

  • Learn what an event brand is and how it must support the overall mission and vision of the show organizer
  • Understand the financial and mission-driven benefits of branding an event
  • Get the tools needed to properly brand their own event – whether that is maintaining, evolving, or replacing their current brand

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.