Founded in 2005, Dscoop (Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment and related solutions. Dscoop is focused on educating and connecting its members with each other and with HP to improve members' business growth, efficiency and profitability.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.