Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
16th Annual Asian Conference
Join industry colleagues in Shanghai for the sixteenth annual RISI Asian Conference
This is the premier forum to immerse yourself in all aspects of the pulp and paper industry. Discover how RISI's deep industry expertise will help you understand the latest trends, challenges and opportunities.