Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2014 InteBuild-China International Integrated Building Exhibition
Dates: 4th-6th, Mar. 2014 Venue: National Convention Center, Beijing Concurrent Event: Build+Decor 2014-21st China International Building Decorations & Building Materials Exposition Approval Authority: China Council for the Promotion of International Trade (CCPIT) Sponsors: China Construction Industry Association (CCIA） China International Exhibition Center Group Corporation (CIEC GROUP) Organizers: China B & D Exhibition Co., Ltd. WendBiz Exhibition Co., Ltd. Thematic Exhibitions: The10th China International Dry-Mix Mortar Technology & Products Exhibition The 10th China International Thermal Insulation Materials, Wall Materials and Fireproofing Materials Exhibition The 3rd China International Energy-saving and Green Building Materials Exhibition The 2nd China International Construction Equipment, Tools and Building Material Machines Exhibition 2014 China International Waterproof Building Materials and Roofing Systems Exhibition 2nd China International Floor Materials and Equipment Exhibition ConstrucTech 2014–The Leading Trade Show in Asia ConstrucTech 2014, a complex of several successful building exhibitions, is one of China leading trade shows focused exclusively on build technologies, building materials and construction equipment, featuring tremendous attendees and excellent trade effects. As the parallel exposition brand of the 21st China International Building Decorations and Building Materials Exposition (Build+Decor2014), one of the largest Asian build exposition, ConstrucTech2014 will be concurrently held with Build+Decor2014 again, thus establishing China’s largest exhibiting platform for the whole build industry, which altogether covers 200,000 sqm and 200,000 professional visitors. It is the perfect platform for the exhibitors to build distribution channels and meet with dealers, providing huge impact and unprecedented numbers of professionals in all sectors of build industry such as distributors/agents, construction divisions, real estate developer, architects & designers, etc. The Great Combination and the glorious trade effects! Most of the combined building exhibitions in ConstrucTech have enjoyed a great reputation for their specialization and positive outcome. The strategic combination of several related successful build exhibitions will surely offers an easier access to meet with top quality attendees of the whole industry under one roof at one time. In addition, concurrently held with Build+Decor, the existing Asian leading build exposition, ConstrucTech will share tens of thousands of professional visitors which contribute to the excellent trade promotions. ConstrucTech2013 held together with Build+Decor 2013, covering three exhibition venues, had achieved a wonderful trade success, attracting more than 1900 exhibitors altogether. 31,100 trade visitors came directly to ConstrucTech 2013, which contributed to excellent trade promotions. Meanwhile, ConstrucTech2013 also shared tremendous professionals with Build+Decor, through free shuttle bus between the three exhibition sites. Why exhibit at ConstrucTech 2014! HIGHLIGHT your outstanding position in the industry EASILY launch your brand into new market sectors MEET with authoritative associations, industry leaders and top government officials BEST platform for brand promotion via enormous professionals and media exposure Learn more about your competitors REACH influential and powerful purchasers quickly and directly Authoritative Sponsors and Powerful Joint Collaborations China Construction Industry Association(CCIA), with 1,000 construction enterprises memberships and 51 sub-associations, is the largest association affiliated to Ministry of Housing and Urban-Rural Development of the P.R. China; China International Exhibition Center Group Corporation (CIEC), is a large and comprehensive exhibition business affiliated to the China Council for Promotion of International Trade. The powerful combination of the above two associations and CIEC GROUP will give full play to their respective advantages to ensure enormous professionals and media exposure. As experienced organizers, China B & D Exhibition Co., Ltd. and WendBiz Exhibition Co., Ltd. undertake large-scale build exhibitions including Build+Decor, China Wallpaper, China Doors, Stone China, etc. with rich experience of organizing successful build exhibitions for many years. The joint collaboration will explore more comprehensive exhibition market to promote trade communications. Cogent marketing Multi-level promotional activities will be organized by the organizing committee to raise exhibitors’ product and brand awareness: -----The Call-Center will be established to invite the precious and new customers to visit. The one-to-one and return contact will ensure the effective invitation. -----300,000 free tickets and exhibition express will be released to convey the exhibition news to visitors. Meanwhile, the wide cover range of approximately 160 media from home and abroad in building industry as well as excellent relationship with major association, publications, and online media will contribute to huge media exposure. Featured Activities During the exhibition, sponsored by the authoritative associations, many featured activities will be held: ----professional conferences on construction industry ----awarding ceremony ----high-level forum on construction industry, ----purchasing summit on construction materials and equipment ----designer salon ----release of the new standard, new methods, new technology ----dialogues between top officials Through the exhibiting, the conferences and the dialogues, ConstrucTech2014 is bound to promote the technology exchanges and trade communications. Exhibits profile: Building Materials: -Thermal insulation products and materials -New-style wall materials - Dry mortar -Waterproof materials -Floor Materials -Producing equipment and raw materials Building Technologies and Systems: -Energy-saving technologies -Green building systems -Integrated building -Intelligent building -Roof systems Build & Construct Sectors: -Building equipment -Building materials machines -Formwork & scaffolding -Building tools & instruments -New building technologies -IT & job safety