Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2014 ITLC NAFC Annual Conference and Exhibition
ITLC is the organization within ATA that works to improve the flow of data communications between shippers, trucking firms, and consignees. Publishers of the Electronic Data Interchange Implementation Guidelines, the ITLC is the trucking industry’s voice on communications standards and off-board technology platforms. Membership in ITLC includes fleet IT executives, EDI, and operations specialists. Supplier membership includes providers of software, telecommunications and automated data entry services.
Regarded as trucking's premier forum for IT/logistics, operations, tax and financial professionals, this three-day event features 14 in-depth educational sessions presented by ATA's Information Technology & Logistics Council (ITLC) and National Accounting