Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2014 PDA Drug Shortage Workshop
The crisis of drug shortages has caught the attention of legislators, regulators, health care providers, manufacturers and patients in the US and around the world. PDA is developing a Technical Report on Risk Management for the Prevention of Drug Shortages, and the 2014 PDA Drug Shortage Workshop will give participant insight and opportunities to provide input as we explore the application of risk and knowledge management for addressing and preventing drug shortages, incentives for manufacturers to build in proactive controls such as redundant capacity and new technology, more transparency and linkages to supply planning, manufacturing site metrics and quality status for potential manufacturing partners, purchasers, and prescribers. The Workshop will focus on the technological improvements that can have a positive impact on preventing drug shortages, and discuss economic and regulatory barriers to implementation, as well as potential incentives or regulatory changes that could improve the business case for quality improvements.