2014 Radiology & Imaging Conference
The Reverse EXPO is exactly what the name suggests: a reversal of the traditional tradeshow format. The providers (hospital directors, I.T. and imaging center executives, surgery center administrators, GPO executives) man exhibit booths while the suppliers walk the floor.
For suppliers, this unique format creates the optimum environment for networking and building relationships with key decision makers from each participating facility. It also maximizes their time – no waiting around the exhibit hall for providers to visit between sessions – and financial investment – no cost to ship an exhibit system or rent amenities.
For providers, it’s an invaluable opportunity to dialog with industry-leading suppliers, learning about new products and finding real solutions to the challenges they face every day.