Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2015 APPA National Conference & Public Power Expo
The APPA National Conference—public power's largest annual gathering—helps utility leaders connect with partners and peers while learning about the complex issues facing our industry. The program features leading political, economic, business and public policy thinkers and public power leaders addressing the critical issues shaping our industry’s future, to help you think strategically about your utility’s future. Connect with hundreds of public power leaders from around the country at the APPA National Conference, including: •Governing boards (elected and appointed) •City council members •Mayors •General managers •Senior utility executives •Other utility managers and future leaders responsible for policy and strategy •Industry partners, including strategic thinkers and subject matter experts