Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2015 Hospital Materials Management Conference
- Up to 125 Hospital Materials Management and Supply Executives from America’s most prestigious hospitals and health systems
- Industry-leading educational sessions
- 2 Reverse EXPO sessions
The Reverse EXPO is exactly what the name suggests: a reversal of the traditional tradeshow format. The providers (hospital directors, I.T. and imaging center executives, surgery center administrators, GPO executives) man exhibit booths while the suppliers walk the floor.
For suppliers, this unique format creates the optimum environment for networking and building relationships with key decision makers from each participating facility. It also maximizes their time – no waiting around the exhibit hall for providers to visit between sessions – and financial investment – no cost to ship an exhibit system or rent amenities.
For providers, it’s an invaluable opportunity to dialog with industry-leading suppliers, learning about new products and finding real solutions to the challenges they face every day.