Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2015 National Hurricane Conference
The primary goal of the National Hurricane Conference is to improve hurricane preparedness, response, recovery and mitigation in order to save lives and property in the United States and the tropical islands of the Caribbean and Pacific. In addition, the conference serves as a national forum for federal, state and local officials to exchange ideas and recommend new policies to improve Emergency Management. To accomplish these goals, the annual conference emphasizes: Lessons Learned from Hurricane Strikes State of the art programs worthy of emulation New ideas being tested or considered Information about new or ongoing assistance programs The ABC’s of hurricane preparedness, response, recovery and mitigation — in recognition of the fact that there is a continual turnover of emergency management leadership and staff