Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2016 Bank of America Chicago Marathon Health & Fitness Expo
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Chief Operations and Technology Officer
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Running the Bank of America Chicago Marathon is the pinnacle of achievement for elite athletes and everyday runners alike. The Abbott Health & Fitness Expo features more than 200 Abbott-Health-and-Fitness-Expoexhibitors offering Bank of America Chicago Marathon merchandise and the latest in running footwear, apparel, nutrition and technology. Additionally, the Health & Fitness Expo is the home of participant packet pick-up for all Marathon participants. Held at Chicago’s McCormick Place, the two-day Expo is free and open to the public.