Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2017 Chicago Auto Show
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Senior Director of Communications & Technology
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First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. The Chicago Auto Show utilizes more than 1 million square feet in the North and South Exhibit Halls of the McCormick Place complex. The Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. The CATA has produced the Chicago Auto Show since 1935.
All Chicago Auto Show exhibits are held in the McCormick Place complex. Exhibitions include: multiple world and North American introductions; a complete range of domestic and imported passenger cars and trucks; sport utility vehicles; and experimental or concept cars. In total, nearly 1,000 different vehicles will be on display. Additionally, attendees will also have the opportunity to see numerous accessories and auto-related exhibits, competition vehicles and project, antique and collector cars.