Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
21st Congress of the European Hematology Association
2016-06-09 - 2016-06-12
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The European Hematology Association (EHA) aims to promote excellence in clinical practice, research and education in European hematology.
A large commercial exhibition of pharmaceutical products and technical equipment will be organized.