Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The 2nd Friends of Israel – Urology Symposium (FOIU)
The FOIU Symposium will continue as a unique initiative, creating an opportunity for Urologists, Uro-oncologists, Oncologists, Uro-pathologists and Uro-radiologists from all over the world to meet in Israel for a scientific and social forum.