Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
3rd Annual MEDICAL AFFAIRS LEADERS FORUM
This 2 day forum is the “must attend” event for those senior decision-makers looking to drive their medical affairs teams and departments and enhance their KOL & stakeholder engagement at all levels. 3 EVENTS IN ONE 1. Best Practices in Medical Affairs Management 2. Best Practices in Medical Science Liaison 3. Real-World Evidence Generation for Medical Affairs The first day will feature several keynote presentations from VP-Level thought leaders on shaping and leading the medical affairs departments, justifying medical affairs performance through innovative metrics and tracking effectiveness of the function as an essential element of today’s pharmaceutical companies. Day 2 of the Forum will feature 2 specific streams depending on your specific needs: Best Practices in Medical Science Liaison stream is an ideal chance to benchmark with other market leaders in this field who are utilising the unique MSL function to help regain the credibility of the pharmaceutical industry, as a value-adding stakeholder and partner to the healthcare ecosystem. Real-World Evidence Generation for Medical Affairs stream will present solutions to the challenges companies face in generating high-quality evidence which will communicate a compelling value argument to all necessary stakeholders. The 2013 event was a sell-out so please make sure you book early to avoid disappointment. We look forward to meeting you in Berlin!