Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
3rd Annual Procurement Management Summit
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Officially supported by CIPS, the Procurement Management Summit will provide insights on re-framing procurement strategies, priorities and deliverables along with the focus of improving the buyer-supplier relationship, as the industry has matured through different outsourcing models. The summit is surely an educational factor to the future development of procurement making the business leaders understand where procurement sits in business priorities.