Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
3rd MINEXPO Tanzania 2017
The 03rd Minexpo Africa, Tanzania is the region's showcase of the latest technology in the mining & processing of minerals, earthmoving, safety equipment and much more. Tanzania's mining industry is expected to reach $1.28 billion in 2015 according to a study by Business Monitor International (BMI). The country is the 4th largest gold producer in Africa after South Africa, Ghana and Mali. Gold production currently stands at roughly 40 tonnes a year, copper at 2980 tonnes, silver at 10 tonnes and diamond at 112670 carats. In total, the mining sector contributes 2.8% to the GDP each year but this could rise considerably in the coming years, with Business Monitor International (BMI) forecasting average annual growth in the sector of 7.7% between 2011 and 2017. BMI also predicts a doubling in value of the sector between 2010 and 2017, from US$0.64bn to US$1.28bn.