Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The 3rd World Congress on Controversies in the Management of Viral Hepatitis (C-Hep)
The large attendance and enthusiastic feedback from the 1st Congress and in particular the 2nd Congress held in Berlin this October ,illustrated the need for this unique meeting completely focusing on the needs of the busy clinician caring for HCV and HBV infected patients. The C-Hep Congress attempts to summarize all the key new data recently presented – and how it might be implemented in routine care of Hepatitis B and C patients. Overviews, state of the art lectures and controversial debates with the outstanding faculty of the top world leaders presenting both pro and con positions challenge and explore the optimal treatment for patients, with emphasis on the appropriate use of new and emerging drugs. This educational Congress focuses on clinical practices in Viral Hepatitis and benefits not only Hepatologists and Infectious Diseases specialist, but also general practitioners, internists and primary care physicians with a desire to gain knowledge on these exciting advances. The format includes a significant allocation of time for interactive debates and questions from the audience to each panel of experts. Participants are encouraged to take an active role in the discussions with faculty members which follow each debate, in a unique and open environment. The date of May 2014 has been carefully chosen to allow inclusion of data presented at all the major meetings throughout the coming year.