Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
4th Annual Inclusion Summit
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Diversity & Inclusion has come a long way from the affirmative action laws of the 1960?s. With the U.S. Census Bureau projecting the workforce to continue to grow larger and more diverse, it is less about diversity and affirmative action and more about inclusiveness and having measurable results to make a strong business case for programs and initiatives. Creating a truly inclusive organization requires support from the entire organization, including senior ranks. The best way to gain this support from the organization is by presenting a strong business case for Diversity & Inclusion. How are your Diversity & Inclusion initiatives measuring up? Are your able to see and prove ROI in your employee and business resource groups? Are you benchmarking? What metrics are you using to measure the success and effectiveness of Diversity & Inclusion in your organization? This year TMA?s 2nd Annual Inclusion Summit will focus on the answers to these questions as practitioners and thought leaders share case studies, best practices and frameworks on measuring and assessing the inclusion journey and creating a strong business case for inclusion in your organization.