Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
4th Annual Latin American Retail Insurance Summit
Each year, the leaders of Affinity, Retail Insurance, Mass Market Insurance, Direct Marketing, Non-Traditional Channels, Channel Distribution and Partnerships meet at the Annual Latin American Retail Insurance Summit to share their proven experiences and strategies for building successful retail distribution channels and developing innovative products. Last year’s attendees left the summit with a clear roadmap for achieving the transformational change necessary to quickly evolve their digital strategy and significantly improve distribution to set them apart from their competitors. They learned from market leaders’ insights into: -Distribution innovation, business transformation and product development -How to significantly increase sales through different distribution channels -Digital strategy, including mobile and how to evolve with technology -Innovative new ways to reach the unbanked “A summit where, in addition to sharing experiences with colleagues from other insurance companies, you can evaluate opportunities in new products, channels and how to approach brokers, retailers and others specializing in the mass distribution of insurance.” CMO, Mapfre Seguros Mexico We would like to thank all those who participated in the 2014 summit for helping to make it an excellent event.