Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
4th Annual MARKET & PATIENT ACCESS in LATIN AMERICA
This two-day event will allow all participants the ability to learn about the current market access approaches which are required for each market in order for them to have greater certainty that their products will be able to deliver real value in the correct terms (cost-effectiveness/ cost-utility/ cost-benefit/ cost-minimization). Participants will hear from a range of Payers (Public & Private), HTAs and academics who are all shaping the market access landscape in Latin America and will hear first-hand how the requirements for market access are evolving and what will need to be done to maximize chances of a commercially successful product launch. 2 EVENTS IN ONE: 1. Latin American Payers & HTA Forum 2. Market & Patient Access in Latin America All participants will leave the event with the most up to date information based on expert opinion as to which market access approaches will offer the highest likelihood of success for their products and will also be able to meet, interact and engage with senior-level decision makers from across this vital region.