Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
4th Annual Retail Banking Conference
Following the subsequent success of the 3rd Annual Retail Banking Conference held from 29-30 January 2013 in Singapore, the conference featured diverse pool of industry leaders from renowned organisations. The focus of the conference was the emerging trends and analytical challenges in Retail Banking , the influence of social media and the engaged banking customer , and technology influence towards mobile payments. The agenda catered for the upcoming 4th Annual Retail Banking Conference underlines the importance and changes in consumer behaviour , the rapid competition with new entrants as well as adherence to new regulation. The 4th Annual Retail Banking , aims to provide a forum for an exhange of views on recent developments with regards to Specialisation, Diversification, Agility, Resilience and Efficiency in a dynamic point of view for Retail Banks.