Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
4th India Smart Utilities Week
BSES Rajdhani Power limited and ConnecForce Events are proud to announce the officially launched the 4th India Smart Utilities Week, which is the biggest India smart grid utilities show and conference in 2014, scheduled from Sep. 16 to 18 in Delhi. The 4th India Smart Utilities Week, this year’s biggest India smart grid & smart metering event will continue bringing robust discussion and dialogue between ministry of power, central and state regulators, state and private utilities, smart grid system integrator, smart metering companies. The event is to discuss key issues on power sector financing, smart technologies adoption, and smart grid regulation evolution.