Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The 4th World Coffee Leaders Forum 2015
- Official Program: Opening Ceremony, Welcome Reception - Academic Program: Keynote Speech, Plenary Session, Panel Discussion, Technical Session, Asian Session, World Coffee Adventure Session, Business SESSION, world Coffee Youth Leadership Forum - Business Program: B2B Business Meeting - Tour Program: Coffee Business Tour, Seoul Night Tour
The first international coffee forum in Asia, was held for the first time in November 2012, in Seoul, Korea. By becoming the first international coffee forum officially supported by International Coffee Organization (ICO), its mission is to seek solutions for sustainable development by discussing and sharing world coffee industry issues and challenges