Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
6th International Conference on Biomarkers and Clinical Research
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Hereditary Genetics: Current Research
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Hereditary mutation A change of gene that occurs in germ cell and is then incorporated into every cell in the developing body of the new organism. For mutations to affect on organism descendants, they must occur in the cells that produce the next generation and affect the hereditary materials.