Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
6th Regional Cybersecurity Summit 2017
Sheraton Hotel, Oman
Cyber threats are constantly evolving and threatening to affect global organizations in their day to day activities. In a view of tackling such threats, the cost of implementing IT security solutions has significantly increased and expected to reach USD 101 billion in 2018 globally (Gartner). Middle East and North Africa (MENA) spending on cyber security technology and services is on pace to reach $13.43 billion by 2019, with an expected CAGR of 13.7% for the period 2013-2019. By 2019, 30% of large enterprises will increase their security consulting services spending as they transition into digital business.
With the advent of digitization among the countries of the Middle East and growing exposure to the risk of cyber-attacks, governments in the middle east have now directed their focus more on cybersecurity, releasing cybersecurity frameworks and mandating country-specific regulatory policies emphasizing on the need to have efficient monitoring and detection in place. Considering cyber resilience as the key, and continuing the success of the previous editions, ITU Arab Regional Cybersecurity is organizing “ The 6th Annual Regional Cybersecurity Summit ” which will be hosting by ITA Oman represented by Oman National CERT in collaboration with White Paper Summits (WPS) and Nispana Innovative Platforms. The 6th edition will cover a range of topics, highlighting the current trends and future threats, which are affecting the organizations & business effectiveness.