Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
9th Annual American Food Technology & Innovation Summit 2015
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+44 20 7202 7669
Bridging the gap between R&D, marketing and innovation Welcome to the American Food Technology & Innovation Summit 2015. This year’s event will build upon the success of previous years to focus on how you can harness new technologies, ideas and ingredients to improve your NPD success rate and appeal more to your consumers. This summit offers you the opportunity to leverage best practice across R&D, innovation and marketing to strengthen NPD and reduce time to market. New for 2015: • Be inspired! Discover new breakthrough innovations as well as the latest business models to ensure successful implementation • Knowledge sharing brainstorm: Identify replacements for sodium, PHOs and chemical preservatives • Analyze consumer trends and discover new marketing approaches to make the most of these insights • Sample new ingredients and see how they could enhance your products • More technical content, more on branding, and more networking opportunities! Join us in Chicago for some extremely thought-provoking discussion, inspiring case studies and structured meetings. We look forward to seeing you there!