Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ABS - America's Beauty Show 2018
With inspiring events, education and innovation in all aspects of beauty during the 3-day event, more than 70,000 salon professionals and owners, aspiring students and teachers, headliners and educators, leading product manufacturers and distributors always have an amazing experience. Owned and produced by Cosmetologists Chicago (CC), the independent association with more than 10,000 beauty industry professional and student members, America’s Beauty Show boasts many firsts in beauty industry trade events.