Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ACEP Scientific Assembly
The ACEP Scientific Assembly is the largest educational conference and exhibit program in the world for the specialty of Emergency Medicine. ACEP experienced a record-breaking exhibit program during the October 2014 meeting in Chicago, exceeding 400 exhibiting companies. This growth is a testament to the traffic on the show floor, improvements to the show floor and the dedication of ACEP's Show Management.