Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Origin: Founded in 2006, ET Acetech was conceptualized to bring all the architects, designers, developers, engineers, contracting companies, material suppliers and technology providers under one roof for displaying and sourcing products expediently. But the concept has evolved over time and has become a premier platform for hosting and promoting innovations in the industry and creating better business networking opportunities among decision makers of procurement companies and suppliers.
Expanding Footprints: The exhibition was conceptualized and organized in Mumbai for the very first time and now it has expanded its presence across major cities such as Delhi, Ahmedabad and Bengaluru. An indisputable leader in the Indian trade fair domain, Acetech is also deemed the largest exhibition in Asia and the third largest in the world.