Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World Forum and 31st Leading Show for the Process Industries.
With 170,000 attendees from more than 100 countries and 3,800 exhibitors ACHEMA is the world's most comprehensive - and most inspiring. event for the chemical process industries.