Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Achieving Decision Advantage: Making ISR perform better
SMi’s Achieving Decision Advantage: Making ISR perform better masterclass - hosted by Ewen Stockbridge will take place on the 28th April in London The ISR market is one which has seen significant investment in recent decades. ISR is now viewed as a crucial military capability. Its role as a force multiplier by providing advanced situational awareness to armed forces is the greatest attribute to militaries wielding such platforms as manned, maritime surveillance aircraft, AEW&C aircraft and unmanned aerial systems. Decision Advantage can be achieved by commanders and leaders to make informed targeted decisions based on timely information and intelligence ahead of the adversaries’ capability to act. ISR correctly levered against a problem and correctly implemented will provide this advantage. (Source: Visiongain, Leading 20 Airborne ISR (Intelligence, Surveillance & Reconnaissance) Companies 2014 Competitive Landscape Analysis , 2014) After 10 years of leading and developing ISR Operations, Ewen Stockbridge hosts SMi's masterclass in April. He will be able to use uncomplicated language to convey the lessons that he has learnt on his journey. The masterclass is ideally suited for all involved in ISR procurement or operations, either those experienced and wishing to understand more, or those new to the environment. It will beinteresting, stimulating and enlightening. Why you should attend: Decision Advantage is a position from which commanders and leaders can make informed targeted decisions based on timely information and intelligence ahead of the adversaries capability to act. ISR correctly levered against a problem and correctly implemented will provide this advantage. Attendees should consider attending if they wish to understand how to enhance ISR capability without huge expenditure through development of coherent holistic ISR working practices.